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The business of sports revolves around marketing activities with the aim to satisfy sport customer passion and needs with sports products/services and benefits, and is driven largely by marketing, media and experiential agencies. The knowledge of how sports marketing works is therefore necessary for those who are already practitioners in the industry
The business and practice of sports revolves around legal, regulatory and governance issues, intellectual property, contracts and offense, and is driven largely by legal institutions including law firms and practices, etc. The knowledge of how sports business law works is therefore necessary for those who are already practitioners in the industry…
Funding, Finance and Investment are critical areas of the sports industry value chain. The business of sports revolves around investment into critical areas of sports and the investment is driven largely by financial institutions including banks, private equity and venture capital firms as well as high net worth individuals, pension funds, etc.
The Sports Business Institute is a forward-thinking training institution established to provide executive training and capacity education for professionals and students in the sports industry
years of experience
The Sports Business Institute is a forward-thinking training institution established to provide executive training and capacity education for professionals and students in the sports industry
Our goal to help all players to improve their skills.
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