Sports Marketing
Marketing is a critical area of the sports industry value chain. The business of sports revolves around marketing activities with the aim to satisfy sport customer passion and needs with sports products/ services and benefits, and is driven largely by marketing, media andexperiential agencies.
- Course I – Introduction to Sports Business Management
- Course II – The Business of Sports Industry Value Chain
- Course III – Value Chain Dynamics in Sports Development and Management
- Course I – Sports Development Strategies
- Course II – Maximising the Value of Sports Business – Legal Implications
- Course III – The future of Sports Business in the overall economic system – Legal, Regulatory and Compliance issues
Sport Business and Finance Course
The capacity development programme is expected to provide participants with an insight into the dynamic area of Sport Business, Finance and Investment, focusing on practical issues as well as case studies within the global and domestic sport market and industry
- Course I – Introduction to Sports Business Finance
- Course II – The Business of the Sports Industry Value Chain
- Course III – Financial Models in Sports Business
- Course I – Sports Development and Financing Strategies
- Course II – Maximising the Value of Sports Business Financing
- Course III – The Future of Sports in the Overall Economic System
Sport Law and Governance Course
The capacity development programme is expected to provide participants with an insight into the dynamic area of Sports, Business, Regulation and Law, focusing on practical issues as well as case studies within the global and domestic sport market and industry
- Course I – Introduction to Sports Business Management
- Course II – The Business of Sports Industry Value Chain
- Course III – Value Chain Dynamics in Sports Development and Management
- Course I – Sports Development Strategies
- Course II – Maximising the Value of Sports Business – Legal Implications
- Course III – The future of Sports Business in the overall economic system – Legal, Regulatory and Compliance issues