Sport Marketing
Marketing is a critical area of the sports industry value chain. The business of sports revolves around marketing activities with the aim to satisfy sport customer passion and needs with sports products/services and benefits, and is driven largely by marketing, media and experiential agencies. The knowledge of how sports marketing works is therefore necessary for those who are already practitioners in the industry ...
Sports Business & Finance
The business and practice of sports revolves around legal, regulatory and governance issues, intellectual property, contracts and offense, and is driven largely by legal institutions including law firms and practices, etc. The knowledge of how sports business law works is therefore necessary for those who are already practitioners in the industry as well as those seeking to make inroads into the sports industry, in any area of the value chain.
Sports Business & Law
Funding, Finance and Investment are critical areas of the sports industry value chain. The business of sports revolves around investment into critical areas of sports and the investment is driven largely by financial institutions including banks, private equity and venture capital firms as well as high net worth individuals, pension funds, etc. The knowledge of how sports business, finance and investment work is therefore necessary for those who are ...